Build the judgment to own the AV systems you support.
I help technology professionals learn to understand, design, integrate, and troubleshoot AV and collaboration systems so the people they serve can focus on the meeting, not the technology.
Private mentorship
We won't start by memorizing products. We'll look at the whole system, question the assumptions underneath it, find what's missing, and build a practical path you can apply to real work.
One private relationship, personalized through an assessment and applied to the systems you actually support.
What you get
A starting assessment of your current knowledge, responsibilities, systems, and goals
A personalized learning plan: required foundations plus technical depth chosen for your work
One private, scheduled session each week
Applied work between sessions on real systems, drawings, configurations, or technical scenarios
Direct review and feedback from me
A weekly rhythm that lasts as long as your learning goals require
Who it fits
An internal IT, UC, systems, or network professional newly responsible for meeting rooms
An MSP technical professional responsible for clients' Zoom Rooms, Teams Rooms, or integrated AV
A technically capable professional personally investing in deeper AV and collaboration-system judgment
For the employer or MSP who sponsors it
Sponsoring a professional builds capability the organization can reuse: fewer avoidable escalations, better vendor oversight, stronger standards across rooms and locations, and more problems resolved without a truck roll. Come on your own or with sponsorship - company payment isn't required.
Real problems can become teaching cases and homework. This is scheduled learning, not an emergency help desk - no live-response obligation and no SLA.
What you can learn - judgment first, technology as evidence
1
Understand people and requirements
Learn to see what a room is actually for before touching a spec sheet: user psychology, discovery questions that reveal real meeting workflows, operational priorities, and the honest differences among Zoom Rooms, Microsoft Teams Rooms, desktop apps, and BYOD.
2
Design rooms people trust
Learn to design in the right order - reliability, then ease of use, then the right features. The depth is there when you need it: audio fundamentals (signal flow, acoustics, gain structure, DSP, echo cancellation), video design and camera placement, and multi-camera automation such as Q-SYS Automatic Camera Preset Recall - a Q-SYS feature, but the principles travel beyond one manufacturer.
3
Integrate the system
Learn to reason about the whole signal path, not one box at a time: audio and video flow, video distribution and USB extension, Dante and video-over-IP, networking (VLANs, PoE, IP planning), control systems, GPIO, serial control, and APIs.
4
Troubleshoot and own it
Learn to make failures rare, visible, and cheap: systematic troubleshooting, monitoring that catches faults before the meeting, and repairability that fixes them remotely - power control and PoE resets, remote device access, safe entry to the segregated AV network, IP documentation, credential ownership, commissioning and acceptance testing.
Why teach it this way: in rooms designed using this approach, more than 90% of issues were resolved remotely in five minutes or less, without a truck roll or on-site assistance.My installed base across 13 years building and running an AV company - evidence for the methods taught, not a promise that every learner or system will repeat it.
Private, personalized, and built around the systems and capabilities that matter to your work. A fit conversation decides the right path and duration - before anything else happens. Mentorship or the Intensive? Mentorship develops one technology professional, weekly, over time. The IT Empowerment Intensive below is a concentrated 1-2 day intervention for an organization's whole IT team, prescribed after an inspection.
For organizations · need a result now?
When the organization needs an independent answer - not capability developed over time.
Mentorship grows capability over months. The catalog below answers the organization's question this week: what's failing, what it costs, what the quote hides, and what to do next. For organizational room problems, start with an inspection - deeper audits, intensives, and ongoing advisory are prescribed from what it finds.
Organizational diagnosis · start here
One inspection. Two real meetings. A verdict you can act on this week.
The diagnostic front door
Meeting-Room Reliability Inspection
By the end you’ll know what’s failing, why, what it’s costing you, and whether it’s worth fixing - in writing, the same day.
Remote - nationwide$1,500-2,500
I join two of your real meetings and experience your room exactly the way your far end does.
On-site - by arrangement$2,500-3,500
Same inspection, in your building - for executive-room stakes or when the politics need a person present.
Founding-client rate
First five inspections at $1,500 - I’m collecting launch reference cases. List price after, and there will never be a coupon: flat, published fees are part of the independence.
// what happens
I sit in on two real meetings - not demos. Ideally one internal, one with outside guests: rooms fail differently for each.
Your IT lead walks me through the room. A phone camera works fine; no prep required.
We talk through how the room actually operates on a scheduled follow-up call - the gaps live here.
You get the Room Reliability Snapshot: 1-2 pages - what it’s costing you in dollars, top risks, quick wins, ranked next actions, and a go/no-go verdict.
House rule: I never troubleshoot live. Observe, document, debrief.
Published flat-fee ranges, on the wall where an honest business keeps them - independent advice shouldn't begin with hidden pricing. Nothing below gets sold cold: the inspection decides what, if anything, comes next.
What moves a range: room count and complexity, remote versus on-site, and the size of the footprint under advisory. Exact scope and fee are confirmed in writing before work begins.
Deep diveFull day
Room Systems Audit
$5,000
Your team comes out smarter than the people who installed it.
When the inspection finds systemic trouble, we baseline the whole footprint: every room, with your IT lead beside me - audio paths, network, configuration versus intent - explained aloud as I go.
You walk away withPrioritized findings across every room, and an IT team that watched the diagnosis happen. Start with an inspection →
Deep dive1-2 days
IT Empowerment Intensive
$9,500 - $15,000
The $250/hour integrator ticket goes away.
When the inspection finds the gap is capability, not equipment, this is the prescription: I embed with your IT department and teach what integrators never leave behind - your people drive, I coach side by side with them, on your systems.
Curriculum: Dante routing · NDI · VLAN separation & AV network design · beamforming mic theory & tuning · DSP fundamentals · Q-SYS system logic · a troubleshooting methodology. Access verified first - if your integrator locked you out of your own system, getting you back in is step one (and a service in itself).
You walk away withA team that owns those rooms. No service contract, no dependency. Start with an inspection →
Before you signAsync
Quote Interrogation
$1,000 - $1,500
Money kept - before the signature, not after the install.
You’re holding a $40-75K meeting-room quote. I’ll tell you what to demand before signing, which assumptions will bite at install, and how the number sits against my own pricing history across hundreds of rooms.
You walk away withA fixed quote-risk memo: the hidden assumptions, the questions to ask, and a fair-range benchmark. Holding a quote? Send it over →
Ongoing
Fractional avCTOMonthly
Fractional avCTO
$2,500 - $5,000/mo
Rooms that just work - and stay that way.
Ongoing access to a 20-year AV pro, async: room standards, quote and design review, acceptance checklists, “what should IT own vs. the integrator,” one scheduled monthly call. I’m not your AV help desk - I’m the person who keeps your rooms from becoming expensive tribal knowledge. And when your footprint justifies a full-time hire, I’ll say so and help you hire them.
You walk away withStandards, second opinions, and someone accountable for the judgment - without the payroll. Start with an inspection →
// the intensive’s promise, in one picture
Bespoke: campus rollouts, the one room that’s never worked, AV standards for future buildouts.Scoped together, project by project.
Ask IT teams where they actually wanted outside help and the answer is consistent. This August I asked an IT leader whose Zoom Rooms my old firm built - his team runs them in-house today. The rooms that hurt were the ones with audio gear nobody taught his team to set up or troubleshoot.Paraphrased from an August 2026 conversation - anonymous by design.
↳ For organizational room problems: start with the inspection. Everything else on this wall is a prescription - or it doesn’t happen.