1
Reliability
If it’s not reliable, nothing else on this list matters. This is the floor everything stands on.
What I look at
Five lenses, in order.
Five lenses, in order.
The order is the point.
Each one only matters if the one above it holds. Reliability first - the best features don’t exist on a system that’s down.
2
Ease of use
A feature that the typical person in the room can’t operate doesn’t exist. Walk in and be in your meeting within 5 seconds, 99% of the time - anything slower is friction you pay for in every meeting, forever.
3
The right features
The features your meetings actually need - content, collaboration, whiteboards - and the discipline to say no: chasing a 10% use case can make a room 10× less reliable and 10× harder to use.
4
Meeting transparency
Everyone seen and heard, both directions - visually and acoustically. The remote half of the room is a first-class citizen or it isn’t.
5
Room health newest lens
Air quality and cognitive load in a packed boardroom. Nobody talks about CO₂ because there’s no hardware margin in it - so I notice things vendors have no incentive to notice.
I observe and refer. I don’t certify air.Read it top to bottom - that’s the diagnosis order. We don’t tune transparency on a room that reboots twice a day.
Want to apply this thinking yourself first? Start with three questions and the answer key →
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One meeting. One verdict, in writing. If you don’t need me after that, I’ll be the one who says so.
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// no ticket number, no autoresponder theater. Just a reply from me.