What this site records, what it never does,
and how long anything is kept.
I measure how this site gets used so I can make it better. Here's exactly what that means - in plain language, because that's the whole brand.
What gets recorded
Two systems watch how the site is used:
1. My own measurement (first-party). This site records, on my own server: pages and sections viewed, clicks and taps, mouse movement and scrolling, browser and device details (screen size, device type, language), which site referred you, marketing campaign tags (UTM parameters), interaction timing, technical errors, and page performance. Each visit gets a random ID so the events of one visit hang together; that ID isn't tied to your name or email.
Approximate location. At the moment a visit starts, the server looks up the network address against a local geolocation database (IP geolocation by DB-IP, running on this site's own server - the lookup never leaves it) and keeps only the result: country, region, city, and whether the connection looks like a mobile carrier. That last flag exists because carrier networks place visitors at the carrier's hub, not their real town - those visits are set aside when I read location statistics. The address itself is not kept in the analytics files, and there is no GPS or precise location involved.
2. Google Analytics. Standard traffic measurement - where visitors come from, on what devices, in what numbers. Google receives this data under Google's own privacy policy. Advertising and remarketing features are turned off.
What is never recorded by the measurement systems
Anything you type. Keystrokes, clipboard contents, text selections, and the values of form fields are excluded by design - the measurement code can see that you focused the "email" field, never what you entered in it. Full IP addresses are not kept in the analytics files, and the analytics never leave this site's own server except for the Google Analytics traffic counts described above.
The contact form is different - and separate
When you deliberately submit the booking form, the name, email, company, and message you wrote are stored so I can reply to you. That's the entire purpose; it's a separate store from the analytics, and analytics never contains it.
Why any of this exists
To operate, secure, troubleshoot, and improve this site and its booking flow - including testing different wordings or layouts to see which explains the work better. Nothing here is sold, rented, or shared for advertising. There are no cross-site trackers and no data brokers.
How long things are kept
Raw interaction events: 180 days, then deleted. Daily summary statistics (counts, no individual visits): 25 months. Contact-form submissions: kept as ordinary business correspondence. Server backups can hold deleted data for up to 14 additional days before they expire too.
Questions
Use the contact form and start your message with the word "Privacy" - I answer those myself, like everything else.
Effective 20 July 2026; approximate-location measurement added 12 August 2026. If the monitoring described here materially changes - new tools, new purposes, longer retention - this page changes in the same release, not after.